The Brewers of Pennsylvania are very excited to announce our second Pennsylvania Pint Days campaign. The Pennsylvania Pint Days campaign is a fundraiser that directly supports the BOP’s mission to promote, protect, and propel independent craft breweries in the Commonwealth through advocacy, community, education, and public awareness.
Online orders for participating BOP Member breweries will be accepted September 27, 2022 through October 12, 2022. Pennsylvania Pint Days will be held February 3-4, 2023. In partnership with BOP member breweries and Boelter Beverage, $1 from every glass will be donated to the BOP.
The goals for this campaign are:
- Encourage visits to participating BOP Member Breweries and Taprooms to purchase this commemorative glass!
- Sell a lot of beer for participating BOP Member Breweries and Taprooms!
- Raise money to #supportPAbeer!
Once all glasses are received by Pennsylvania breweries, “Pennsylvania Pint Days” will be organized for February 3-4, 2023 to encourage Commonwealth Craft Beer fans to secure their glass by visiting participating BOP Member breweries.
Pennsylvania Pint Days Information
WHAT?
- Unique artwork on pint glasses that can be purchased by member breweries and resold/used as promotions on a specially designated “Pint Days” promoted by the BOP and member breweries. We hope to do this every year! Great value prop for BOP membership. Every brewery needs glassware and the BOP can promote “Pint Days” to drive customers to participating member breweries.
WHEN?
- Order your glasses by Wednesday, October 12, 2022
- Glasses delivered by early November 2022. We’re working on regional drop points to reduce shipping costs.
- PA Pint Days February 3-4, 2023.
WHO?
- All BOP member breweries are invited and encouraged to participate.
- Again, the BOP and breweries who purchase this glassware will promote a Pennsylvania Pint Days on February 3-4, 2023.
- Associate Member Partner: Boelter Beverage
- Holt Sasser, account manager at Boelter, will be coordinating the group order and follow up with everyone on payment collection and invoicing questions.
- Associate members are also welcome to order glassware for internal purposes such as client holiday gifts, staff appreciation, etc.
HOW:
- Order directly from this LINK.
- Minimum order 108 glasses BUT breweries can combine orders to meet the minimum.
- Split order option: If you feel 108 is too many for you, consider reaching out to a fellow BOP brewer and see if they would like to split an order. These split orders will need to be made under one brewery name, and the breweries will divide the glassware and shipping cost among the breweries themselves.
WHY?
- Statewide promotional opportunity (we’ll supply all of the social media graphics).
- Support the BOP and our efforts to defend the Pennsylvania Brewing Industry. $1/glass is added to the purchase price and will be paid to the BOP by Boelter.
- Brewery promotions with the glassware are entirely at your discretion. Please choose what will work best for your brewery.
- Suggested promotions: sale of pint glass + fill for $X, free with growler/crowler/certain $ amount purchase.
COST:
- Case of glasses (36 pieces) at $2.30 per glass (which includes the $1/glass for the BOP) = $55.20, plus freight.
A LITTLE HELP HERE:
- This event will be promoted on social media, and all participating breweries will be listed on the BOP Pint Days event page at BrewersofPA.org. If you are splitting an order, please let us know, so that we can make sure your brewery name is listed online as a Pint Day participant.
- Social media kit for brewery Pint Day promotion: BOP will be providing a BOP Pint Days social media asset kit link for participating breweries to promote the event and drive traffic to the brewery. The asset kit link will be available for emailing to participating breweries on November 3, 2022.
- A special session to discuss campaign promotion, share brewery promotions and answer all questions will be held at the BOP Symposium, Sunday 10/23/22 to Tuesday, 10/25/22 in State College, PA.
- Don’t worry about selling all the glasses in one day. Spread it out over two days or the rest of the week. We ask that you do NOT start selling them before February 3-4, 2023. We will continue to promote those who have glassware after February 3-4, 2023.
- Have customers pre-purchase or pre-order and you give them a time they can come in to redeem and drink a pint or two.
- If you are taking reservations, guarantee glasses for those with reservations.